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We believe great matcha begins at the source

That’s why we work directly with a single partner farm β€” hand-in-hand with the people who grow and care for every tea leaf. It’s a relationship built on trust, shared standards, and a deep respect for the craft.

By being involved in every step from farming to final packaging, we stay true to our values, honor tradition, and ensure that each tin of matcha reflects the care and intention behind it.

Tall green hedges with a clear sky and trees in the background

Rooted In Purpose

Nippon began in 2010 with a simple goal: to offer high-quality matcha for those who care about what fuels them. Before matcha went mainstream, ours was trusted by athletes seeking clean focus and lasting energy. Today, we carry that same commitment to purity and tradition for anyone looking to live better, stay centered, and elevate their day.

Vineyard with rows of green grapevines under a partly cloudy sky.

Tradition in every step

Sourced from Uji, Japan, our matcha comes from a family-run farm we've worked with since 2010. Using traditional methods like shading, handpicking young leaves, and stone-grinding, we preserve its vibrant color, rich flavor, and nutrients from farm to first sip.

Ceramic bowl with green tea and whisk on a wooden table near a window

Raising the Standard

We believe great matcha starts with honesty in how it’s grown, crafted, and shared. That’s why we’re transparent from source to storage, helping you recognize real quality. Whether you’re new or a seasoned sipper, we’re here to make choosing better matcha simple, one cup at a time.