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Why Everyone Is Suddenly Drinking Matcha (And Why It’s Here to Stay)

Matcha isn’t just another wellness trend, it’s a centuries-old tradition that’s taken over TikTok, Instagram, and coffee shops everywhere. From its vibrant green aesthetic to its calm, focused ener...

Is “Matcha Addiction” Real? Here’s What You Need to Know

Are you a little “too obsessed” with your daily matcha latte? Don’t worry, you’re in good company. From the calm energy boost to the soothing ritual, matcha has a way of turning into more than just...

Matcha and Hojicha: Two Japanese Teas, Two Experiences

Matcha and hojicha are both beloved Japanese green teas, but they couldn’t be more different. One is vibrant and energizing, the other warm and calming. In this guide, we’ll explore the differences...

Ceremonial vs. Culinary: Your Guide to Choosing the Right Matcha

Ever wondered why ceremonial and culinary matcha taste so different? It all comes down to how they’re grown, harvested, and enjoyed. Ceremonial matcha is made from the youngest, most tender leaves,...

Organic vs. Conventional Matcha: What’s the Real Difference?

Wondering whether to choose organic or conventional matcha? Here’s what sets them apart: from farming practices to taste, color, and nutrition.

Becoming a Matcha Expert: How to Understand Tasting Notes

Ready to take your matcha game to the next level? Learn how to identify key tasting notes, from umami and natural sweetness to creamy texture, and sip like a true expert.

Matcha & Iron: What You Need to Know About Absorption and Balance

Can your daily matcha habit affect your iron levels? While matcha offers powerful antioxidants and calm energy, its natural compounds can interfere with iron absorption under certain conditions. Le...

Why Is Your Favorite Matcha Getting Harder to Find?

Ever wonder why your favorite matcha is getting harder to find? Dive into the "perfect storm" of reasons behind matcha's scarcity, from booming global demand and unique growing challenges in Japan ...

The Matcha Paradox: Is Your "Healthy" Latte Hiding a Sugar Bomb?

Is your "healthy" matcha latte secretly a sugar bomb? Learn how to easily make your own genuinely healthy cup at home.

The Benefits of Drinking Matcha

More Than Just a Trend Matcha has taken the wellness world by storm, but its roots run centuries deep in Japanese culture. Unlike regular green tea, matcha involves consuming the entire leaf in pow...